Amy Cinnamond Hypnosis Logo

Hypnosis isn't Magic...
​​​Though the Results can be Magical.

I Didn’t Set Out to Build a Career in Hypnosis.

If you'd met me years ago, you probably wouldn't have thought I needed hypnosis.

I looked like I had things together. I worked hard. I was reliable. I was the person people turned to when things got difficult. From the outside, life looked pretty normal...

Underneath, I was running on autopilot.

I'd spend all week giving everything to work, my family and everyone around me. Then, every month without fail, I'd completely crash.

I'd sleep for most of the weekend, wake up on Sunday evening, and convince myself I was ready to do it all again.

I thought that was just life.

I thought that was just me.

Looking back, I can see I was always trying to stay in control.

​I found it difficult to rely on other people. I liked being the capable one. The independent one. The one who didn't need help.

Not because I wanted to prove anything.

Because somewhere along the way, I'd learned that relying on myself felt safer than risking being let down.

At work, I could stay calm and professional.

At home, I wasn't always the person I wanted to be.

Amy Cinnamond Hypnosis

The turning point wasn't dramatic.

It was a quiet realisation. I didn't want to keep living on autopilot.

I didn't want my children to grow up learning my stress, my reactions or my habits as if they were normal.

I wanted to change the way I was. 

That curiosity led me to study Neuro Linguistic Programming, Hypnosis, Integral Eye Movement Therapy, Cognitive Behaviour Therapy and Psychotherapy and many other theraputic modalities. 

Amy Cinnamond Hypnosis

During my hypnosis training, I threw myself into the deep end to experience as much as I could.

I wanted to understand it from the inside, not just learn the techniques.

For the first time, I experienced what it felt like to step back from my thoughts instead of being pulled around by them.

Nothing outside of me changed. My life hadn't suddenly become easier.

But something inside had changed.

That one experience completely changed the direction of my life.

Today, I'm a hypnotist because I know what it feels like to look like you're coping while quietly carrying far more than people realise.

I know what it feels like to be successful, capable and dependable while still feeling stuck in patterns you can't quite explain.

That's why I don't believe people need fixing.

I believe most people already have everything they need to create change.

Sometimes they simply need help quietening the noise long enough to recognise what's been running in the background.

Hypnosis gave me that perspective.

​Now it's my privilege to help others discover it for themselves.

If you're ready to stop simply getting through life and start understanding yourself in a completely different way, I'd love to help you take that next step.

Here's What to Do Next:

This process begins with you.

Ready to set a plan for your success?

Click the button to easily schedule your Free Hypnotic Strategy Session.

Real Clients. Real Results.

Real Clients.
Real Results.

What others are saying about Amy

"I would highly recommend Amy in any form of coaching, she worked with my daughter to overcome some anxieties that she was having.

Amy was able to equip her with the tools she needed to cope with day to day school and any anxieties that may arise.

My daughter has been so much happier and confident in herself, its lovely to see!
Thank you Amy"

Lisa Cotes

"Amy's approach to coaching and hypnosis is very calming.

Actually done over zoom was probably more relaxing as I was in the comfort of my own home.

She definitely helped me with finding some tools to focus my mind a lot more. A lot of thought processes within my own subconscious have changed and its interesting to see when they kick in.

Really helpful! Highly recommended!"

Rachael Turner 

"I was initially apprehensive about opening up and discussing the issues I was struggling with. I needn't have worried, Amy immediately put me at ease.

 Amy was completely professional throughout, she is incredibly knowledgeable in her field and has helped me to no end.

If you are looking for some life coaching I would recommend Amy 100%, you will not be disappointed."

Lisa Roper

"Each session helped me gain more profound clarity and release things I had been holding onto for years.

I found the sessions incredibly powerful, with so many practical exercises that brought up subconscious issues I wasn’t even aware of.

The process felt safe, supportive, and transformative. I would highly recommend Amy to anyone looking for real, lasting change."

Anna Voloshchuk

"Amy is the best! Kind and thoughtful. She has genuinely helped me make positive changes to my life. Highly recommend to anyone looking for real, lasting results."

Tish Lamplough

"I came to Amy due to issues with anxiety. I was sceptical at first and hesitated several times but the experience was phenomenal.

Since working with Amy, my whole outlook on life and my quality of life has dramatically changed! I highly recommend anyone to work with her.

She made me feel at ease, and was very supportive throughout. I’m just glad that I took the leap!"

Emma Burton

Frequently Asked Questions

What is hypnosis? 

Hypnosis is a natural state of focused attention and relaxation where your mind becomes more receptive to positive suggestions and change.

It is not sleep, and it is not being unconscious. During hypnosis, you remain aware, in control, and able to hear everything that is being said. Most people describe it as feeling very calm, focused, and deeply relaxed—similar to being absorbed in a book or drifting during a daydream.

In this state, your attention is less distracted by everyday noise and overthinking, which allows us to work more directly with the patterns behind habits, reactions, and thought processes.

Hypnosis is often used to help with things like anxiety, confidence, habits, and emotional responses because it works with the mind’s natural ability to learn and change.

You cannot be made to do anything against your will, and you are always in control throughout the process.

If you can concentrate, imagine, or daydream, you can experience hypnosis.

Will I lose control during hypnosis?

No—you remain fully in control throughout the entire session.

You will be aware of everything that is happening and you can hear, think, and respond at any time. Most people are surprised to find they can move, speak, or open their eyes whenever they choose without any difficulty.

Hypnosis is not a state where you “switch off” or lose awareness. Instead, it’s a focused, relaxed state where your attention is guided, similar to being absorbed in a film or deeply focused on something you enjoy.

You cannot be made to say or do anything that goes against your values or wishes. In fact, your mind naturally filters suggestions, accepting only what feels relevant and appropriate to you.

Many clients actually describe the experience as feeling calm, normal, and more in control of their thoughts than usual, because they are no longer caught up in overthinking or mental noise.

If at any point you wanted to stop or change something, you can do so easily—that level of control remains with you the whole time.

What does hypnosis feel like?

There is no single “right” feeling, but most people describe it as a deeply relaxed, comfortable state where the mind feels clearer and quieter.

You are not asleep and you are not unconscious. You are simply more inwardly focused, a bit like when you are absorbed in a film or driving a familiar route and arrive without consciously thinking about every step.

People often notice:

A heavy, relaxed body feeling
A calmer, quieter mind
A sense of drifting or focusing inward


You remain aware the entire time and can come out of the experience whenever you choose. 

Can anyone be hypnotized?

Most people can experience hypnosis, as long as they are willing to relax and follow simple guidance.

You don’t need to “try hard” or do anything special. In fact, the more you try to force it, the harder it can feel. It works best when you simply allow yourself to follow along.

​If you can focus, imagine, or daydream, you already have the ability to experience hypnosis.

Does hypnosis actually work?

Hypnosis can support a wide range of changes, including habits, anxiety, confidence, sleep, and emotional responses.

It works by helping you reach a deeply focused and relaxed state, where your attention is less caught up in overthinking and everyday mental noise. In this state, it becomes easier to work with the automatic patterns that normally drive how you think, feel, and respond.

You are not being “made” to change. Instead, hypnosis helps you respond differently to the same thoughts, feelings, or situations, so old automatic reactions begin to feel less fixed and less powerful.

Change happens as your mind starts to adopt more helpful patterns in a natural way, rather than through force or willpower alone.

Many people notice a shift within a few sessions, although this varies depending on the individual and what they are working on.

How is hypnosis different from meditation or relaxation?

Each person's experience of hypnosis is unique, and that’s the beauty of it. At the end of your session, I’ll ask how it felt, as there’s no single answer.

Some clients describe a sensation of floating or feeling enveloped in warmth, while others simply feel deeply relaxed and aware. Many express surprise at how normal it seems, contrary to the dramatic portrayals in films.

​Importantly, what happens during the session is just the beginning—what truly matters is the positive shifts that occur afterward. With continued sessions, you’ll find it easier to reach deeper states and build on your previous progress.

Can I get stuck in hypnosis?

No. This is a common myth.

If a session were interrupted for any reason, you would either naturally return to full awareness or simply drift into a light sleep and wake up normally.

You cannot remain “trapped” in hypnosis.
​

I have a friend who tried hypnosis and says it didn't work. Why?

People can have very different experiences with hypnosis, and it doesn’t always feel the same for everyone.

Sometimes it comes down to timing, expectations, or whether the approach used matched what that person needed at the time. For example, if someone is attending because they feel pressured rather than genuinely wanting change, they may find it harder to fully engage with the process.

It can also be influenced by things like the type of issue being worked on, the rapport with the practitioner, or simply whether the method used was the right fit for that individual.

This doesn’t mean hypnosis “doesn’t work,” but rather that like any therapeutic approach, results can vary from person to person.

In my work, I focus on tailoring each session to the individual so it feels relevant, practical, and aligned with what you actually want to change. That way, we’re working with your goals from the start, rather than a one-size-fits-all approach.

Are you a hypnotist or a hypnotherapist?

Both terms are commonly used, and in practice they refer to very similar work.

I usually describe myself as a hypnotist, as this is the term most people recognise and search for when they are looking for help with change. However, you may also see the term hypnotherapist used within the field.

What matters most is not the title, but the outcome of the work—helping you make meaningful, lasting change in a safe and supportive way.

Hypnosis is not a medically licensed profession in the UK or many other countries, but practitioners typically train through recognised professional organisations and continue their development through ongoing training and supervision.

I am fully trained and certified in hypnosis and continue to update my skills each year to ensure my work reflects current best practice.

What happens during my first session?

Your first session is slightly longer so we have time to go at a comfortable pace and make sure everything is tailored to you.

We’ll start by talking through what you want to change and what’s been going on for you. This helps me understand your experience in more detail and makes sure the session is focused on your goals.

I’ll then explain exactly how hypnosis works and what it will feel like, so you know what to expect and can feel completely at ease before we begin.

When we move into hypnosis, you’ll be guided into a relaxed, comfortable state where you remain fully aware throughout. Most people describe it as feeling calm, focused, and quite natural.

Afterwards, we’ll briefly talk through how it went and anything you noticed, and I’ll give you any simple guidance to support your progress if needed.

The aim of the first session is for you to leave feeling clearer, more relaxed, and confident about the process moving forward.

Here's What to Do Next:

This process begins with you.

Ready to set a plan for your success?

Click the button to easily schedule your Free Hypnotic Strategy Session.

DISCLAIMER:

Results may vary from person to person. We guarantee the very best service using current information and appropriate techniques for your situation. Hypnosis and hypnotherapy are not meant to diagnose or treat any disease, but rather it is intended to provide information, education, and motivation that will help you live to your best potential and guide you toward being more effective in helping yourself.

Copyright © 2026 Amy Cinnamond Hypnosis and Coaching